Roman Baryshenskiy

Optimized shopping campaigns. Reduced conversion cost by 27% while increasing conversions and ROAS by optimizing product feed and bidding strategy. ROAS for January 2022 increased by 48% compared to 2021

Upgraded banners in YAN campaigns. Reduced the number of these campaigns. Switched campaigns to automatic assignment strategies and optimized daily budgets. Set up campaigns with dynamic search in Direct, which increased the sales of the segment, which was previously bought only through organic search. Profit for 2021 is 2.5 million rubles more than in 2020, with a budget reduction of 25,000 rubles.

There is no courier delivery, and therefore it is impossible to set up a shopping campaign using the Google Merchant Center. Set up a dynamic search, as SEO tags are well- written in products. For remarketing, the company's display screens were created based on the pages visited and user behavior. Average ROAS of an advertising account is 16.4.

Managed a full range of marketing activities to promote the taxi brand in 10 cities in Ukraine. Was involved in developing advertising strategies, selecting contractors and training branch staff. Developed and implemented systems for monitoring the quality of customer service of the company (drivers and passengers). Optimized the work of technical support and driver software. Increased driver loyalty by 15% and reduced 3 times the number of complaints. The average increase in orders, with a stable budget was 18%