Iryna Kulyk

SMM promotion and targeting for Webnauts

• analysis of the European market;
• development of a new strategy for promoting Facebook | Instagram profiles;
• together with the design department, the development of a new corporate identity for profiles - profile packaging;
• preparation of text and visual content for posting accounts;
• development of headings, creation and implementation of armored hashtags;
• development of a content plan for different types of posts;
• maintaining profiles in Facebook | Instagram;
• advertising account setup;
• preparing content for targeted advertising;
• launching and maintaining targeted advertising;
• analysis of results, advertising optimization.

The work was carried out at the request of the client. It was more of a consultative nature.

Among the practical tasks - preparing advertising layouts for events, launching individual advertising campaigns to collect registrations for trainings, assistance in maintaining targeted advertising, which the client launched independently

SMM promotion and targeting for the Mix Markt supermarket chain in Montenegro

• creation of advertising and business accounts, setting up and filling with information - packaging of new profiles;
• analysis and development of a synergy strategy for promoting the company on Facebook | Instagram;
• development and implementation of the corporate style of accounts according to the brand book of the chain of stores;
• development of headings, creation and implementation of armored hashtags;
• development of a content plan for different types of posts;
• holding a raffle contest;
• daily posting and maintenance of Facebook | Instagram accounts (feed and stories);
• preparation of layouts for daily posting;
• preparing content for targeted advertising;
• launching and maintaining targeted advertising;
• weekly analysis of current results, optimization of advertising processes, preparation of reports and recommendations.